This March, the fun and laughter of St Patrick’s will be heard once again as GUINNESS®, the world’s iconic black brew brings a month-long celebration of all things fun to our sunny shores for the 5th year running. But before you can put on your green garb and head out with your mates, here are a couple of details on one of the biggest global celebrations of the year.
The tradition of St Patrick’s Day started out way back in the 5th century, and has grown from being distinctly Irish into a globally-renowned icon; much like the iconic black brew – GUINNESS®. You’d also certainly agree that the Irish just love a good time, as St Patrick’s Day is also the Irish National Day! Ireland, the homeland of icons such as legendary rock band U2, singing siblings The Corrs, TV host/comedian Conan O’ Brien, world famous actor Collin Farrell, and the world’s favourite black brew GUINNESS®, it’s no wonder then that it’s favourite celebration is built on the premise of fun, laughter, kinship and of course – pints of GUINNESS®.
Right here in Asia, the spirit of St Patrick’s Day has certainly caught on in recent times. The St Patrick’s Society organizes yearly St Patrick’s Society Annual Balls in a number of Asian countries, including Japan, Hong Kong, Singapore, Philippines, Indonesia, Thailand and of course Malaysia.
At the first ever Malaysian GUINNESS® St Patrick’s Day celebration in 2007, GUINNESS® set the bar by having the first ever GUINNESS® St Patrick’s Day parade, a smorgasbord of GUINNESS®-infused cuisine, exciting games, activities and the distinctive taste of the black brew all night long. Since then, the celebrations have evolved to become one of, if not the largest St Patrick’s celebration in South East Asia. It’s no wonder then the last GUINNESS® St Patrick’s Day celebration put Malaysia on the global St Patrick’s map, with over 8000 revelers from Malaysia and around the world having a merry time at the iconic Guinness® St Patrick’s Festival held in Changkat Bukit Bintang!
So what can we expect of the Malaysian St Patrick’s 2012 celebrations? GUINNESS® is set to give drinkers a ton of reasons to laugh their hats off throughout the month of March. Central to the theme of this years celebrations – “Celebrate the laughter side of life”, Guinness® will be hosting a weekend of St Patrick’s fun at Changkat Bukit Bintang starting on the 17th of March for the single, largest Guinness® St Patrick’s celebration in Asia! Watch the streets of changkat transform into a sea of all things green, fun and of course, belly crunching laughter with some of the regions funniest people! On top of that, the world’s favourite black brew is rallying their friends, fans and adorers from Malaysia and around the world to help make the 17th of March the biggest, best and most fun St Patrick’s Day ever by officially marking it ‘The Friendliest Day of the Year’ with a Guinness World record title. That’s right!
So, be sure to join in the celebrations this St Patrick’s Day to see just what GUINNESS® St Patrick’s 2012 have to offer. Of course, GUINNESS® has planned activities centred around St Patrick’s Day for the entire month of March, so be sure to get all the latest updates on how to have a good laugh and a great time this march at www.facebook.com/guinnessmalaysia.
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