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Malaysian are truly food lover because we do not mind queing up for good food especially when we know it fresh from oven. And retailers know very much that FRESH FROM OVEN will able them to stand out among their competitors. Well FRESH FROM OVEN is a technique Mr. Chizu located next to the busy escalator of Berjaya Time Square at Level LG used to win the Malaysian attention. There baked their light cheesecake at their open concept kitchen allowing the to demostrate the freshen of their cheesecake to shopper. There are 3 flavour available, Signature, Chocolate and Matcha Green Tea. The size of the light cheesecake is small which fit the profile of Malaysia that want to indulge themselves in sweet delight yet they are worry of gaining the extra kilo. As the size is rather small comparing to their competitors, making the price 50% cheaper. Therefore it is much afforadable comparing to it competitors.On the first bite, you can taste a very soft and fluffy cake texture. It make me feel that this cake is so fresh however it could be because of the preception that it FRESH FROM OVEN. The taste of the cheese is very light. You can not taste the strong milky and cheese taste making you want to have the second bite. The size of the cake is small making it easy for you to comsume the entire cake yourselves alone. I personally think this is a smart trick from the owner to make us eat more.
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