Following recent launches in Hong Kong and Indonesia, OpenSnap – the definitive iOS and Android app for food lovers makes its debut in Malaysia. Launched today to local media by OpenRice Malaysia, the local division of Hong Kong based OpenRice, OpenSnap is poised to be a hit with over 17.5 million social media active Malaysians. Already, the app has received the thumbs up of local celebrities such as popular DJ, Mei Yan from MyFM and actor / celebrity, Fizo Omar who were both present at the launch. Among OpenSnap’s main features are: • Personalised restaurant albums - Personalised restaurant album with a systematic record of photos and easy sharing of dining experiences. • Food Finder – Use food images to find nearby restaurants. Users can search nearby restaurants by simply browsing photos uploaded by friends. • Rich Info behind every photo - Each food photo provides comprehensive details such as restaurant address, location map, phone number, OpenRice ratings, reviews and signature dishes. • Over 1 million restaurants across Asia – OpenSnap has an advanced search function that puts restaurants from Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia and Philippines in one app. Users can also hash tag (i.e. #yummy, #ducks #penang), insert filters, use localised stickers, tag friends when uploading photos and share information on personal social networking platforms such as Facebook, Weibo and Twitter. Photos can be automatically uploaded onto your Facebook account via OpenSnap; while new users can register an OpenSnap account via Facebook. “OpenSnap is the ideal food finder. It’s the best of community, technology and food within the palm of your hand. It makes eating out more fun, enhances the community aspect of meal times and does so much more. For instance, the search, share and location based features make the app ideal for foodies or tourists who are looking for good food or just looking to share their experiences. You just need to snap and share. It’s that simple,” mentioned Country Manager for OpenRice Malaysia, Mr. Ang Boon Chow. Ang explained that Malaysia was ripe for a food app considering the high and increasingly growing rates of broadband and smartphone penetration in the country, coupled with the local passion for all things food. “Malaysians, especially the younger generation are fast adopters of technology. We are looking forward to a positive response similar to other Asian markets. The app covers all states in Malaysia, including Sabah and Sarawak. Give it a try and you’ll be pleasantly surprised at just how it will enhance your food hunting experience and get you to explore more food options,” he added. The OpenSnap Beta version is available for download from App Store and Google Play Store.